Inside Tabernacle : A Creative Solopreneur's Journal
Every Sunday, I open the door to Tabernacle. You get the intersection of graphic design, yoga, and business — the visual identity work, the positioning conversations, the honest launches, and the quiet building that happens at home while raising a daughter solo. This is the work before the world sees it.
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She finished Tabernacle and stepped away. Here's what that proved.
Building a meaningful business isn't just about good ideas. It's showing up, creating systems, putting your work into the world, and trusting the process.
If...
I'd rather offer one journey than five scattered things.
“One of the biggest things I took away from TABERNACLE is that building a meaningful business isn't just about having good ideas. It's about showing...
Visual Hierarchy Before + After: Sara’s Page
“This newsletter consistently brings me so many insights on how to show up on Instagram and sell my digital products .” - Paid reader.
If...
Blurry brands come from blurry boundaries
“I just wanted to say I really appreciate your work. I’m obsessed with how you spell things out, your way of expressing yourself, and how...
Your reel is not competing with the algorithm. It is competing with forgettable.
A reel is not a bid for attention. It is a signature. This Sunday, how to make yours recognizable.
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How I Would Design Your Instagram Feed
Did you notice the pink at the World Cup? There is an invisible empire behind that color. And once you see it, you cannot unsee...
Three Instagram posts worth sharing this week on your feed.
You're playing it careful on Instagram, but everyone scrolls. My Residents posted things on Friday that scared them. This is what they created, and why...
Anchor topic, not five separate content pillars
Your five pillars aren't supposed to be a tick-list. Here's what they actually are.Â
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Creative people can't niche down.
Your lens is harder to copy than your niche. And I have Residents inside of Tabernacle making money based on how they see, not what...
On Instagram, they drive by. Here is how to make them come back.
Instagram will not remember you. Your newsletter will. Here is how the whole thing works together.
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The Email Cadence that Converts
I emailed every day for three months. The open rates stayed at 56%. My revenue increased. Here's what the data taught me.
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I did not always understand email.
Email is not a sales tool. Email is a trust builder. And trust is what converts your readers into buyers.
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