Inside Tabernacle : A Creative Solopreneur's Journal
Every Sunday, I open the door to Tabernacle. You get the intersection of graphic design, yoga, and business ā€” the visual identity work, the positioning conversations, the honest launches, and the quiet building that happens at home while raising a daughter solo. This is the work before the world sees it.
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Anchor topic, not five separate content pillars
Your five pillars aren't supposed to be a tick-list. Here's what they actually are.Ā
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Creative people can't niche down.
Your lens is harder to copy than your niche. And I have Residents inside of Tabernacle making money based on how they see, not what...
On Instagram, they drive by. Here is how to make them come back.
Instagram will not remember you. Your newsletter will. Here is how the whole thing works together.
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The Email Cadence that Converts
I emailed every day for three months. The open rates stayed at 56%. My revenue increased. Here's what the data taught me.
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I did not always understand email.
Email is not a sales tool. Email is a trust builder. And trust is what converts your readers into buyers.
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Would your reader miss you if you stopped showing up?
Hear me out. I know AI is drafting our replies, but email is not dead!Ā Email is a quiet luxury. April 22 was the Tabernacle...
Before They Launched: Part 5 of a 5-Part series on the work before the world sees it.
Five issues. Eight residents. One question that stopped the room. This is the last one ā€” and it ends with an open door.
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Before They Launched: Part 4 of a 5-Part series on the work before the world sees it.
One published every single week for a year. The other is saying the things nobody else will say out loud. Both of them had posts...
Before They Launched: Part 3 of a 5-Part series on the work before the world sees it.
One built a brand so beautiful she loves just looking at it. The other barely needs me anymore. Both of them did the same thing:...
Before They Launched: Part 2 of a 5-Part series on the work before the world sees it.
Two women. Full lives, real constraints. What building looks like when the conditions aren't perfect.
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Before They Launched: A 5-Part series on the work before the world sees it.
Two women. A full teaching house and a brand called The Good Girl Bar. This is what it looked like before the world saw any...
The $25 Product That Leads to $5,000 Clients (And How to Design It)
Most low-ticket products close the door instead of opening one. This week, how to design yours so it does the opposite.
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