I'm sitting with Susanne, a Pilates instructor in Switzerland. She'd built thoughtful retreats and a solid method for ideal clients who actually need her work.
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But when I asked her what her ideal client's biggest objection was, she said: "My life works fine. Why would I add Pilates and yoga?"
That wasn't coming from her. That was coming from them.
And she had no idea.
The Problem
She'd been leading with seasonal rhythms. Feminine energy. Natural cycles. Moon phases.
All beautiful. All true.
But her actual clients? They weren't thinking about cycles. They were thinking: "I'm exhausted. I don't have time. My schedule is already packed. Does this even work?"
Her message and her people were speaking different languages.
The 3-Step Audit We Did
Here's what I figured out—clarity is everything
S T E P O N E
We Identified the Real Objections
Not the spiritual ones. The practical ones.
- "I don't have time. My schedule is already packed."
- "My life works fine. I don't need this."
- "I'm exhausted but I don't know why."
- "I feel guilty even thinking about taking care of myself."
These weren't coming from nowhere. They were coming directly from the women she was trying to reach.
S T E P T W O
We Looked at Her Current Messaging
Where was she using spiritual language when she should be using practical language?
Where was she making promises that sounded vague?
Where was she speaking to a version of her client that didn't actually exist?
We went through her website. Her Instagram. Her emails.
The pattern was everywhere.
S T E P T H R E E
We Rebuilt It
Instead of: "Learn to reconnect with your cyclical nature."
We said: "In two weeks, better sleep. In 30 days, clarity on how to slow down and actually get more done."
Instead of: "Embrace your feminine energy."
We said: "Stop bouncing between options. Pick one thing and actually stick with it."
Instead of spiritual language, we got practical.
Once she got crystal clear on what her real people were actually struggling with—not what she thought they should struggle with—everything shifted.
The messaging became magnetic.
The objections started disappearing.
The work started speaking for itself.
What's Actually Happening Inside the
This is the real clarity work.
Not the sexy stuff. Not the quick fixes.
The audit. The investigation. The honest look at the gap between what you're saying and what your people actually need to hear.
Because most of the time, your people aren't rejecting you.
They're rejecting a message that doesn't match their reality.
And that's fixable.
Here's What's Next
Susanne has one more session left in her 30-day partnership.
We're going to take everything we've rebuilt and turn it into:
- A sales page that converts
- Instagram content that gets engagement
- Email sequences that actually land
- A messaging framework she can use forever
So stay tuned. This is where it gets really real.
One Spot Left
This is the final week for the 30-day partnership.
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If you've built something powerful but your messaging feels off—if people don't quite understand what you're offering, or they think it's "not for them"—this is where we get honest about what's actually happening.
We audit your message. We find the gap. We rebuild it.
And then we watch what shifts when your people finally feel like you're speaking directly to them.
One spot. This week.
If this resonates, reply back with a simple I'm in! or click here to enroll now before it's gone!
Until next Sunday,
Erica
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