One sentence per offering. That's honestly all someone needs to know whether it's for them.
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You are offering it ALL and people are like
Ok, but what do I actually get?
Hey there, you're out there offering embodiment coaching, energy clearings, massage, breathwork, women's circles.
All beautiful. All real. All transformative.
But I'm going to be honest with you: people don't see five offerings.
They see confusion.
Because you're talking about all of it in the same language. Which means instead of five distinct things they can choose from, they're hearing one vague blob of "spiritual healing work."
And when everything sounds the same, nothing stands out. Nobody knows what to actually buy.
The Multi-Offering Problem
When Everything Becomes Nothing
I worked with a Maria ✿ She had the GIFTS. She absolutely had them. Embodiment work that shifts how women inhabit their bodies. Energy clearing that creates immediate relief. Massage that dissolves tension. Circles where women feel seen.
But when she talked about it all?
She was using the same language for everything. Spiritual language. Healing language. Transformation language.
So a woman would land and read: "I help women reconnect with themselves through embodied healing practices and sacred circles."
And she'd think: "Okay... but what am I actually booking? What happens? What do I get?"
Maria wasn't unclear about HER work. But the way she was positioning it made everything sound identical.
Clarity
The Only Marketing Tool That Actually Works
We made each offering speak its own language.
Her embodiment coaching stopped being vague:
"Six-week program. You learn to trust your body again. You leave with a completely different relationship with your own intuition. One-on-one, structured, committed."
Her energy clearings became specific:
"Feeling stuck or heavy? Single session. You come in burdened. You leave lighter. No commitment beyond this one moment of relief."
Her massage became its own thing:
"Your body is holding tension you can't release alone. Ninety minutes. Restoration. You walk out renewed."
Her circles?
"You've been doing this alone. This is where you don't have to. Monthly. Together. Community."
Same healer. Four completely different conversations.
Suddenly people UNDERSTOOD.
What I Am Seeing
The Real Issue
When you use the same language for everything, people can't differentiate. Your embodiment coaching starts to sound like your massage. Your circles sound like your energy work. It's all just... healing.
But they're NOT the same thing. An embodiment program is a journey. A single energy clearing is relief right now. A circle is community.
When you use distinct language for each, suddenly people GET the difference.
✿ One is for the woman ready to do deep work.
✿ One is for the woman in crisis needing immediate help.
✿ One is for the woman who's been isolated.
Each offer has its own entry point. Its own promise. Its own conversation.
This exact work is what we do inside Tabernacle. We make sure each one is so articulated that people can't not understand it.
We give each offer its own voice. Its own outcome. Its own positioning. Not because you need to choose between them. Because each one DESERVES to be understood.
Three spots left for the January 9 cohort.
✿
For right now: Look at how you're talking about your offerings. Do they each have their own distinct language? Or are you using the same spiritual language for all of them?
Hit reply and tell me what you see.
Until next Sunday,
Erica
For my Paid Family
Three Clarity Questions
Pull up your sales page. Look at how you're describing all your offerings. Ask yourself:
