Part 1: Permission to Move From In-Person to Digital Offerings

Permission is not something I can give you in a discovery call.

Permission is not something your ideal client can give you.

Permission is you deciding: This work is valuable. I am qualified. I'm going to give this a try now.

That's it.

(And Why I Get This)

I spent years doing global retreat work. Week-long in-person experiences. One-on-one sessions. Self-led design and marketing.

It was beautiful. It was impactful. People were grateful. And all that felt worth my energy. But it also had a hard cap.

I was spending 3-6 months marketing to fill a retreat. Three to six months of design work. And at the end of it, I was helping 12 people. 

That math didn't add up. Could I help 1,000 people? Could I get paid for those 3-6 months of marketing work I did upfront?

When I gave myself permission to create digital offerings, the whole picture opened up.

I could serve more people. I could afford to do the 1:1 work I love. I could sustain my business without burning out. And my digital offerings didn't water down my work—they just expanded it.

Some people did the digital course first, then came to 1:1. Some people never needed 1:1 because the digital offering was exactly what they needed.

The Four Things Stopping You

I've noticed my clients get stuck in one of four places: Begin, Continue, Complete, Share.

Some of you won't begin. You're always refining. Always getting one more certification. Never putting your pencils down.

Some of you won't continue. You're waiting for it to be flawless.

Some of you won't complete because completing an offering means you have to ask for the sale.

Some of you won't share because you're afraid of being seen at that bigger scale. (And typically, it's your smaller circle—your friends, your people—that you're most afraid of being judged by.)

If we don't move through all four, you're not running a scalable business. You're running a beautiful 1:1 practice that exhausts you.

How pricing works

The Money Question

How much you're willing to make is directly tied to whether you give yourself permission to expand.

If you're staying locked in 1:1 because it feels more "real" or more "earned," you're also limiting your income to whatever you can hold in your hands.

That's a choice. But it's not a requirement.

The honest part: when you scale a relational, in-person practice, it changes. Your 1:1 work is responsive. You read the room. You adjust. You're there.

A digital offering can't do that. So you have to build something different—not worse, just different. Maybe it's structured practices. Maybe it's a community component so people feel held. Maybe it's guided modules with homework and feedback.

The point is: you're not trying to recreate your in-person work digitally. You're building a new way to help people at a different price point.

And yes, you deserve to be paid for it. Because transformation happens at every scale. It just looks different.

So here's how pricing works: awareness → no-brainer lead magnet → low ticket → mid ticket → high ticket. You start where you are now, not where you want to be.

If you're not ready to ask for $5,000, we're not building a $5,000 product. We're finding something that feels in your comfort zone. Something you'd feel okay asking for.

A lot of times people realize: "Oh damn, if I'm selling a $44 product, I've got to sell over 100 of those just to make $4,000. And I haven't even accounted for taxes, fees, website hosting."

That's when the pricing conversation gets real.

What I'm celebrating

We just filled a spot with someone in your exact position. A practitioner ready to go beyond 1:1, finally ready to say yes. Reading through her application and seeing what she was afraid of, what she was working on—that's what this is all about.

What I'm working on

I'm creating a guide to help people get ready for Tabernacle faster. We move quickly in those 12 weeks, and I want you to make the most of it. If you come in already having a landing page and collecting emails, we skip the setup phase and go straight to clarifying your messaging and testing what actually works. So this guide walks you through those foundational pieces before you enroll.

What I'm noticing

Permission is internal. You decide. There's a moment when someone stops waiting for permission and starts taking action. It's like you were waiting for permission to unlock a door you already had the key to.