What separates a journal that sits in someone's downloads folder from a journal that becomes the gateway to their first coaching call with you—structure.
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What's the pattern?
One giant Google Doc.
This week I was working with Serap, a somatic coach doing beautiful IFS parts work. She'd created this gorgeous 17-page integration journal with really meaningful content about working with your internal parts, managers, firefighters, exiles—all of it.
Serap said it herself: "My file is a mess."
One giant Google Doc. The pages didn't have a consistent flow. It really looked like a brain dump of all her content—which, to be clear, is excellent for a starting point. Most people don't even get there. But it wasn't positioning Serap as someone worth hiring.
And that's the real problem she and I needed to solve.
Design. Position. Sales.
The Three Questions
How the three-question framework positions your $25 download as proof you're worth $5,000.
Before you send your next workbook, journal, or curriculum out into the world, ask yourself these three questions. The answers are what position you as worth hiring.
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