I emailed every day for three months. The open rates stayed at 56%. My revenue increased. Here's what the data taught me.
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I tested everything.
Daily emails. Weekly newsletters. Once a month. Twice a week.
Most people told me daily was too much. That my audience would unsubscribe. That I'd be annoying.
So let me show you what actually happened.
In February, I sent daily emails to just over 1000 subscribers. 56% open rate. 0.3% percent unsubscribed. $170 in revenue.
In March, 987 subscribers. 54% open rate. 0.2% unsubscribed. $959 dollars in revenue. I was selling digital products from my shop.
In April, 861 subscribers. 53% percent open rate. 0.1% unsubscribed. $0 revenue. I was in Costa Rica, questioning everything, and honestly not really selling anything.
Look at those numbers carefully.
My open rates barely moved across three months. Fifty-six, fifty-four, fifty-three. My unsubscribe rate stayed near zero every single month.
The list stayed engaged throughout it all.
✿
The revenue swings had nothing to do with how often I was emailing.
They had everything to do with whether I had a clear offer, and whether I actually believed in it enough to ask people to buy.
This Sunday
What three months of daily emails actually taught me. The ratio that converts. And the one thing no metric can measure.
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