She finished Tabernacle and stepped away. Here's what that proved.

 

If you're here because of the birthday sale, WELCOME.

I'm genuinely grateful we found each other. You spent your money on something from my shop. You already believe in what I'm building. And I don't take that lightly.

You can feel it in your bones: you’re meant for something BIG. The business. The audience. The income. The freedom. The whole vision is getting clearer and clearer.

If you’ve been trying a bit of this, a bit of that—posting here, experimenting there—

I want to tell you what actually happens in Tabernacle—because I think you need to know before you decide on September.

Many of my Residents arrive after doing ‘all the right things’: posting consistently, launching new offers, joining other cohorts… then ditching them and starting again.

Twelve weeks inside Tabernacle is different.

You’re building your personal brand with eleven other women who are:

• Filling their businesses with leads
• Growing email lists
• Serving clients who are ready for the next sale

They’re growing their audiences, yes—but with a message and content that actually converts.

You’re not sitting in your office alone wondering if you’re doing it right. You’re with a group of people who get it. Who understand this path. Who are refining their offers too.

 

 

Patty’s story

What one offer clarity really looks like

I just finished Tabernacle with Patty, a designer/yoga teacher/singer living with chronic pain. She came in as “a designer pivoting out of marketing work.”

Twelve weeks later, here's what she walked away with:

A five-post content framework she can use indefinitely. Five content pillars:

·1· a healing version of creation 
·2· the studio that aligns with your values 
·3· when your body sets the pace 
·4· prompts as practice 
·5· old expertise, new direction.

But the real reward? Positioning. 

She left with an anchor: Building a business without abandoning yourself.

By week twelve, one line ran through every single post: A graphic designer who does not abandon her body, offering a 50‑page journal and a healing version of creative practice.

 

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Every share is a piece of on‑brand positioning that leads her audience into her upcoming low‑ticket offer.

 

That's specific. That's memorable. That's what gets hired.

"Erica, your guidance has helped me understand what it really takes to build a business. Not just creatively, but also practically."

After Tabernacle, Patty stepped back.

Not because it didn’t work—because it did.

She got exactly what she came for: clarity, a framework, and an identity that actually fits her body and life.

Now she’s using Instagram the way I use it—not like our parents use Facebook to post pretty pictures and hope someone notices.

She’s using her five pillars, her anchor message, her framework.

To pay her bills.
To fund her life in Portugal.
To be strategic about every single post.

That’s the transformation. That’s what clarity looks like when it actually works.

So if you’re sitting with the question of whether you’re ready for September, here’s what I want you to ask yourself:

Do I actually want to build a business—or do I just want to post pretty pictures online and hope it works?

Because those are two different things.

 

  

What we actually do inside Tabernacle

 

We work on clarity.

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What you’re offering, who it’s for, why it matters. We get SPECIFIC.

Then we build the visual identity around it.

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Your colors. fonts. graphic style. 

Then we create a framework.

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Because you can't reinvent the wheel every single time. You need a system. Something repeatable. 

And then we build content around all of it.

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The reels. captions. emails. Everything points back to your offer and says the same, but different.

 

By week twelve you're done. You have a brand. You have an offer. You have a framework. You have content ready to go.

 

  

I'm building the August 21 Masterclass specifically for you.

So tell me—what's the one thing that would make the biggest difference right now?

What do you need the masterclass to focus on?

Option A: Personal branding & visual identity (mood boards, how to show up on Instagram, your distinct visual style)

Option B: One clear offer (figuring out exactly what you're selling and to whom)

Option C: Building a framework (creating the system that makes your offer repeatable)

Option D: Digital product creation (turning your knowledge into a course or product)

Option E: Spiritual care + business (how to weave your healing work INTO your business strategy)

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Hit reply with A, B, C, D, or E. Seriously—your answer shapes August 21

 

 

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