Once you see it, you can't unsee it. Why every fast food sign in America is red or yellow, what it taught me about choosing brand colors, and the color mistake I made with my first book.
If you need to get in touch with me, email erica@jagoyoga.com.
I promised you my ketchup and mustard theory. Here it is.
Red and yellow together make you hungry. That is the whole theory. Now look at the fast food signs on your next drive. McDonald's.
In-N-Out.
Sonic.
Denny's.
Red and yellow, every one of them.
The ones that only use red?
KFC. Wendy's. Chick-fil-A. Five Guys. Pizza Hut. Dairy Queen.
The ones that only use yellow?
Subway. And down here in the South, the big one. Waffle House.
None of that is an accident. Somebody sat in a room and decided what you should feel before you ever read the word on the sign. Then they wrote it down and never changed it.
Here is what I see on most of your feeds. A color you liked on Tuesday. A different one on Friday. A template that came with its own palette. Your reader is being told to feel four different things in one scroll.
Fast food chains chose ONE feeling and committed to it for fifty years! Most of us cannot commit to one for fifty days.
This is the exact thing I am teaching in the November masterclass on your visual identity.
Colors that mean something. Two fonts, not fifteen. A style you stop chopping and changing.
THIS SUNDAY
The color mistake I made on Art of Attention and what a New York firm did about it. The two questions I ask before I pick a single color. And the thirty-day rule that makes a palette stick.
