I did not always understand email.

 

 

 

For years I thought email was about getting people to say yes to the big offer. The high-ticket program. The intensive mentoring and design work. The expensive thing.

But that is not how it works at all.

I send emails every single week. About my work. My thinking. How I actually build things. Why I believe what I believe. What I am learning in real time.

People read these emails for months sometimes before they ever buy anything from me. They are getting to know me. They are hearing how I think. They are watching me show up consistently.

Then one day they buy the book. Or the journal. Or a seat inside the Residency.

The first yes is the hardest. Once they've done it once (even for a small amount), the second yes becomes easier. They've already crossed the threshold of "I am someone who buys from this person."

 

How email builds your list from buying small to buying big. The open-to-conversion rates from my email funnel. And the moment a cold lead becomes warm.

 

---

NEXT SUNDAY : I asked what do you want to learn about email? You answered. The email cadence that converts — I emailed every day for three months. My open rates held at 56%. My revenue told a different story. Here is what three months of data actually taught me.

---