Four Years, One Dream Offering
What if I told you I've been running the exact same program for four years straight—same content, same process, same transformation—and it's more successful now than when I started?
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Four Years, One Dream Offer
And the Systems That Made It All Possible
I posted something on Instagram last week that got me thinking:
"Just realizing that January will be four years of leading my one signature dream offering, Tabernacle."
Four. Whole. Years.
Same program. Same transformation. Same heart-centered approach to turning spiritual solopreneurs into confident designers of their own teaching houses.
Unbelievably, my four-step process is the same as day one, but what is NOT the same is: everything behind the scenes that makes it work.
The reason Tabernacle stays relevant, keeps growing, and continues to deliver resutls isn't because I'm constantly reinventing the wheel. It's because I built systems that let me focus on showing up for my people.
And judging by the questions that came in through Instagram after that poll, a lot of you are drowning in the day-to-day chaos, wondering how the heck to build something sustainable.
So let me share what I've learned about creating scalable, repeatable systems that actually work for spiritual solopreneurs.
The Questions You Are Really Asking
"Erica, I'm literally drowning in work and way too busy to create systems."
Most of the items on your to-do list are the same tasks happening over and over again. Every time you solve the same issue, you're basically doing the work twice.
In 2020, I chose Kajabi as my back office and committed to organizing everything in one spot. No more logging out and logging in to different programs. Everything I need is right there.
The systems I actually use in my business are just three: Kajabi, Canva, and AirTable (plus my AI tool). That's it.
- My evergreen content library lives in Canva
- My Kajabi back office handles my products, newsletter, sales, invoices, coupons, offers, websites, and entire marketing (from events to campaigns to funnels to forms)
- My application system is built in Airtable and posted on my Kajabi site - when someone fills out the form, it automatically lands in my tracking system
"I'm too busy to create systems! Too many fires to put out first."
Yes! Like I started to mention above, I used to constantly hunt down the same template or recreating the same email sequence from scratch.
Then I realized those "fires" were actually the same 5 problems on repeat. Client forgot their login info. Couldn't find that one email. Didn't know where I saved that template.
So I started spending just 10 minutes after each "fire" writing down what happened and how I fixed it. After two weeks, I had the beginning of my training manual to now hire help or set up an automation.
"I think my business is too tiny for systems."
This is exactly when you SHOULD start!
Your business might feel tiny now, but those systems you build today are what will carry you when you grow. I'd rather have solid systems serving 10 clients amazingly well than no systems trying to juggle 15 badly.
Without my systems, I'd lose clients because things would slip through the cracks. But with my automated "APPLY HERE"-to-AirTable tracking flow, nothing gets missed.
"Won't systems just make everything boring and robotic?"
Actually, it's the opposite! My systems are what keep Tabernacle fresh and evolving.
Without my Airtable tracking, my Kajabi back office organizing what's working and not working, and my evergreen content library, I'd just be randomly throwing stuff at the wall.
My systems give me the freedom to be more creative, not less. When my backend is solid, I can focus on the fun stuff - creating better content, trying new ideas, connecting with people in real ways.
Where to Start
When Everything Feels Like a Mess
Pick whatever task takes up most of your week - usually it's how you get new clients, how you deliver your service, or how you create content. Choose the one that feels most repetitive and frustrating right now.
Start super small. You don't need a whole day to build a system. Document one process that you do repeatedly. Test it. Fix what breaks. Repeat.
Please don't try to systematize everything at once. Master one system, then move to the next.
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Your systems aren't just organizational tools. When you stop recreating the wheel every week, you get to focus on what actually moves your business forward: being creative, serving your community, and sharing your gifts.
What I'm Working On
By Black Friday, I'm launching a simple email system that turns newsletter readers into paying customers without feeling gross or pushy.
Every week, people sign up for my newsletter and naturally move toward buying my programs because my emails help them see exactly how I can solve their problems.
What I'm Celebrating
Four years of Tabernacle means four years of watching creative souls transform from invisible to visible, from confused to clear. Right now, I'm watching Residents like Nicole and Angie use the Tabernacle workbooks to get more refined in their messaging instead of reinventing the wheel every single time.
They're learning to speak directly to their sacred clients rather than beating around the bush.
What I'm Learning
The businesses that feel "too small" for systems today are the same ones scrambling to figure things out when they suddenly get busy tomorrow. In Tabernacle, we're building that foundation from day one - looking at growth ladders and setting the path for how clients move from DIY to cohort to personalized one-on-one to done-for-you design.
I'd rather build my foundation right from the start with clear structure and vision.
Your Turn
Here's your challenge this week:
Pick ONE thing you do repeatedly in your business. Write down the steps. Use it. See what breaks. Fix it.
That's it. That's how you start building systems that scale.
The goal isn't to be perfect. It's to be consistent. And consistent businesses are the ones that survive long enough to become extraordinary.
Until next Sunday, keep building what lasts,
Erica
If you're ready to build systems that actually work for your creative business, Tabernacle might be calling your name. We start building your digital teaching house from day one, with all the backend systems you need to scale sustainably. The foundations we lay in month one are what support everything that comes after.
Ready to stop reinventing the wheel every week?
Let's talk.
Inside Tabernacle : A Creative Solopreneur's Journal
I'm sharing what it really takes to turn your spiritual gifts into sustainable income - the messy revenue numbers, design breakthroughs, and creative process that's helped my clients build authentic brands they're proud to sell. Each Sunday, get the behind-the-scenes of building a business around your creativity, without losing your soul in the process.
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