βI just wanted to say I really appreciate your work. Iβm obsessed with how you spell things out, your way of expressing yourself, and how original your designs are. They truly feel like they come from your soul, and your perspective consistently stands out. Can't wait to work with you this fall!β - Paid reader.
If you need to get in touch with me, email erica@jagoyoga.com And if you're interested in joining a live masterclass on personal branding come end of July, reply and let me know β I'll send you the link.
Here is the truth about personal brands.
They get blurry when you have no boundaries.
You say yes to every client. Your message disappears into the noise.
You say yes to posting every day. Your content becomes filler.
You say yes to serving everyone. Nobody knows what you actually do.
I work 25 hours a week. That's it. Single mom. Full life.
Yesterday (Thursday) I went to a Pilates class in the morning. Then Noa and I spent the entire day at the pool with friends. It felt like we were on vacation. I made it to the 4pm France and Morocco game. Then I taught a 6pm class. It was absolutely blissful.
That is my boundary. That is my life. And because I protect it, everything about my brand gets sharper.
I've been offering the same cohort since 2021. Before that, Angelus. Before that, Chakra Studies. I'm not reinventing the wheel every single time. My offerings are very clear. My results are stronger. Word spreads faster.
Every piece of content I make has to count. So it's intentional. You can feel the difference.
Every client I take is someone I actually serve well. One of my Residents just reinstated because the work was that solid.
The boundary didn't make my brand smaller. It makes it VERY CLEARLY visible.
Most people think you build your personal brand first. Then you protect your time.
Wrong.
You decide what you're protecting before you build anything. You decide the life you want. Then you build the brand inside that container.
If you don't do this, the business will decide for you. It will take your Pilates class. It will take your 9pm bedtime. It will take your Tuesday morning. It will make you the person you never wanted to be.
So here's the question:
What is the one thing you need to protect so that your brand stays true to you?
Is it wrangling in your offers so you're not saying yes to everything?
Is it setting your weekly schedule so you know exactly when you work and when you don't?
Is it your vision boardβdefining your life before you build anything inside it?
What is it?
This Sunday
What happens to your offers when you decide your life first. And the boundary lock-down worksheet that keeps my 12 residents actually posting (and actually getting results).
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