Anchor topic, not five separate content pillars

 

 

They are not posting bad content. You're posting confused content. And I think I know why.

Most of us are working with the five pillars. And I'll use mine as an example: Yoga. Motherhood. Belief work. Spirituality. Business. And what happens is this: Monday you're a yoga teacher. Tuesday you're a mom. Wednesday you're talking about belief work. Each post speaks to a slightly different person, and there's no through-line. By Friday, it starts to feel like five different people are running your account.

Your followers don't know who you are. And if they don't know who you are, they can't recommend you.

Here's what I want to reframe: your pillars aren't a schedule or a tick-list. They're threads.

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I'll give you my example because it's clearer than theory.

When someone asks if you follow me, the answer is: "Oh, do you follow that girl Erica Jago? She talks about personal branding."

That's my anchor topic. That's the one thing people associate with my face.

But that's not all I talk about. You learn that I love stand-up comedy—I made a whole post about Jenny Slate. That I use my bedroom door as the visual through-line in my videos. That I teach yoga, that I'm getting Pilates certified, that I do belief work. That I raised $60,000 in thirty days—twice—to self-publish both of my books. That I'm a single mom who believes I don't have to sacrifice my business to become the mother I want to be.

None of those get their own day of the week. They're woven through while I talk about my anchor. That's what your five pillars actually are. Threads, not time slots. They're what make you human. They're what create true connection.

Here's my line underneath it all: "I'm an art director who believes in her work, who doesn't want to separate her creativity from her spirituality—and who doesn't claim anything she hasn't done herself."

That line sits over everything I make. Every post. Every choice. Every thing I say no to.

 

Why your anchor topic matters more than you think. How to weave your threads without losing your thread. And the single line that sits underneath all of your work.