Why Your Beautiful Content Falls Into the Void (And How to Fix It)

What My Co-Working Bestie Taught Me About Marketing

 

Every Thursday, a dear friend and teacher comes over for co-working sessions. We're really good at not talking to each other and letting each other drop into that creative zone.

She reads my newsletters (not every one, she confessed), but she specifically loved my "Stop Feeling Like A Fake Entrepreneur" email from August 17, 2025.

That was the final email in my four-week series about the 20-hour work week, where I talked about making $20,000 monthly and how I started building my life around that income—then wondering "What if I can't maintain this level and I don't have a backup plan?"

That email got a 75% open rate. Industry average? 18-22%.

Her insight: "That email worked because you spoke to people who've tasted success but are terrified of sustaining it. Not everyone reading your stuff is there yet."

The biggest marketing mistake isn't being too pushy (like so many of you tell me you fear). It's talking to everyone like they're at the same place in their journey.

You wouldn't give the same advice to someone who just discovered meditation versus someone ready to become a teacher, would you?

Yet most of us create content like everyone's at the exact same stage of awareness. Then wonder why our beautiful posts feel like they're falling into a void.

 

Three Different Conversations

Same Business Owner

 

I launched Tabernacle last Friday, and three different women reached out:

Osi: "I've been following you for years. I know I need help but I'm not sure which of your offers it should be."

Camilla: "I am ready for the next step in completing the book we laid out together..."

Kimberly: "I'm ready to apply. Is there still space?"

Same business owner. Three completely different conversations needed.

If I sent them all the same response, not all of them would have felt seen.

This is why understanding where people are changes everything.

 

The 6-Stage Framework

How to Stop Throwing Content at the Wall

 

After years of throwing content at the wall, I learned to map what I create to where people actually are:

Stage 1: Unaware - They don't know they have a problem
Stage 2: Problem Aware - They know something's wrong but don't know solutions exist
Stage 3: Solution Aware - They know solutions exist but don't know about yours
Stage 4: Product Aware - They know about you but aren't sure you're right for them
Stage 5: Most Aware - They know your work and just need the right timing
Stage 6: Customer - They've bought and need ongoing value

Most spiritual entrepreneurs spend 90% of their time creating for Stage 5 people while completely ignoring Stages 1-3.

Then wonder why engagement feels low and sales feel hard.

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PAID SECTION

The Content Mapping Strategy That Actually Works

The practical framework for each stage is below for paid subscribers.

Most spiritual entrepreneurs waste time creating random content, hoping something sticks. Here's how to create content that moves people through their journey: