Get Specific: How to Talk About Your Spiritual Work

When Your Message Doesn't Match Your Magic

The Language Block

  

Last week's breathwork challenge sparked some incredible responses. One reply in particular stood out to me: "I realized I've been saying what I think people want to hear instead of speaking from my center. No wonder my marketing feels exhausting—I'm essentially translating myself into a language that isn't mine."

This insight touches on something crucial: when we struggle to describe our work, it's often because we're trying to fit spiritual concepts into conventional marketing frameworks that weren't built for our kind of work.

So, our messaging feels generic,
our offers unclear,
and our potential clients confused.

Today, I'm sharing the first module from my "Get Specific" framework—the exact process we use inside Tabernacle to help spiritual solopreneurs stop being vague and start being visible.

 

 

 

As my mentor Brianca Johnson says, "It's not just about who your offer is for, it's about what moment they're in when they're finally ready to act."

This insight changed how I approach messaging for Tabernacle. Instead of focusing only on demographics or pain points, I started identifying the specific moments when people were most receptive to what I offer.

Here's the exercise we do in our first week of Tabernacle:

1. Think about your last three clients.
2. What was happening in their lives right before they hired you?
3. What made that moment different from all the times they could have worked with you but didn't?

 

For example, many Tabernacle members join not when they first learn about the program, but when they've:

• Just finished creating a course but feel stuck on how to package it visually
• Launched something that didn't convert and realized their messaging needs clarity 
• Hit a plateau in their business where more hustle isn't solving the problem
• Stepped into a teaching role and suddenly need to create professional materials

 

These are specific decision-making moments—times when the general desire for "better branding" or "clearer messaging" becomes an urgent priority. When you identify these moments, you can speak directly to them in your copy, creating that "you're reading my mind" feeling that makes potential clients stop scrolling.

 

 

 

Let me show you how this looks in practice with three examples from current Tabernacle Residents:

BEFORE
"I help busy women find peace through meditation."
AFTER
"I guide women who've tried meditation apps but still feel restless at night through a personalized practice that helps them sleep deeply within 10 days." 

 

BEFORE "I offer intuitive healing sessions for spiritual growth." 
AFTER: "I work with spiritual seekers who've read all the books but still feel disconnected from their practice, helping them create daily rituals that actually stick."

 

BEFORE: "I teach yoga for better health and wellness."
AFTER: "I guide former athletes struggling with chronic pain to reclaim movement through gentle yoga designed specifically for bodies that have pushed their limits."

 

Notice how the "after" versions don't just say what the person offers—they identify the exact moment when their ideal client is ready for their work.

 

This isn't about being pushy or sales-y. It's about clarity. When people can clearly see themselves in your message, they don't need to be convinced.

 

 

 

 

The Final Call

Only two spots remain for our May 2nd Tabernacle cohort. The spiritual entrepreneurs who thrive in 2025 won't be the ones pushing hardest—they'll be the ones whose message rings so true that clients feel instantly seen and understood.

Is one of these final spots yours? The enrollment discount ends on April 30th, and these last two openings help you to stop using someone else's language and start speaking directly from your center. This is your moment.

  

APPLY HERE 

 

 

 

 

 

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Behind the Scenes

 

April brought two exciting stories for Tabernacle! 
An Alumni returned with a fresh product idea she wants to brand and launch (I love when they come back for another round), and a Self-Study student decided she needed more hands-on support after finding herself getting distracted working alone.

The rest of my week was split between reviewing applications for our 2nd May cohort and creating that Instagram carousel about what Noa taught me about pushing vs. trusting. The post really resonated—many spiritual solopreneurs commented that they've been stuck in "constant push mode" since 2020 too.

What's fascinating is how many applicants mentioned feeling burned out from "doing all the things" without seeing results. This is exactly why Tabernacle's framework focuses on aligned action instead of endless hustle—something that feels especially important in 2025's digital landscape.

 

 

  

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✿

The digital landscape isn't asking for another perfectly polished creator—it's craving your messy, beautiful truth. When you drop the marketing templates and speak from your center, the exact souls who need your medicine will recognize it instantly. Your way of teaching is too distinct to water down with someone else's words.

 

Until next Sunday,

Erica