Ever saved 47 color palettes but still don't know which colors go together? Meet Serap - she went from Pinterest paralysis to a complete brand system in 60 days. Here's exactly how we did it.
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Meet Serap
She manages a team at her full-time job while building her healing practice on the side. After her own transformation through Internal Family Systems work, she's ready to expand beyond 1:1 sessions by launching a Substack newsletter.
Serap started in Tabernacle Self-Study and jumped into our Full Residency in May when she realized she needed hands-on design support. In less than 60 days, we've taken her mood board (packed with gorgeous inspiration) and helped her create a system that actually works.
I feel for Serap because I know she comes home exhausted from her 9-5 and needs her brand to inspire her into action, not overwhelm her with choices.
The Creative Challenge
"I have all these beautiful ideas" → "I don't know how to make them work together"
This hits different when you're exhausted from your day job, right?
Serap had collected GORGEOUS inspiration - colors that made her heart sing, fonts that felt aligned, images that captured her energy. But when it came time to actually use them? She froze.
What We Fixed in 60 Days
I love heading this section like the title above because Serap really feels like she is SO behind. Yet, look at all we created in such a short time!
Color confusion: She needs to know which combinations work and which don't. So we created a testing system. No more guessing.
Font chaos: Header 1, Header 2, Header 3 - each needs clear standards, so we established hierarchy with specific spacing rules.
Message muddle: Refined how she talks about her frameworks. Serap knows her IFS work inside and out, but she was trying to explain everything at once. We have a saying in Tabernacle: if you confuse, you lose.
Visual inconsistency: Built a brand graphic style using three key attributes. Now any photo feels like it came from Serap's world.
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Want to see this entire process in action? I recorded myself walking through each step with Serap. It a 2.5-minute time-lapse that shows exactly how we went from scattered inspiration to cohesive brand system.
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This is not about making everything look exactly the same. It is about creating systems that work when you are tired, overwhelmed, or short on time.
Serap now has a visual filter that makes everything instantly recognizable as hers. Same energy, every time.
You don't need more inspiration.
You need implementation systems.
You don't need more fonts.
You need clear standards.
You don't need more colors.
You need to know which combinations actually work.
Stop collecting. Start creating.
What I'm Celebrating:
It has been a week here coordinating camp pick-up and drop-off in between calls, and client work. But man-oh-man are the blessings shining hard! Tabernacle is almost waitlisted, which is amazing! But it also means I give priority to people I've spoken with through the application process.
You are my people, and I want to take care of you first. So if you know you'll eventually work with me (maybe you've been thinking about it for months?), make sure you apply and get on the list now.
Book your discovery call and let's see if Tabernacle is your next move. Even if you're not ready to start immediately, having that conversation secures your spot when you are.. CLICK HERE.
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Your creative confidence isn't built by collecting more inspiration. It's built by learning to implement what already calls to you.
With full belief in your work,
Erica
Next week is for my paid subscribers only - I'm breaking down the complete 6-step process to create your own brand style guide from scratch. Everything from color testing to typography rules to graphic style development. Consider this your heads up to upgrade if you want the full playbook!
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