A baby training on how I test fonts when designing personal brands to see what TRULY conveys how I want to be seen and received by my people.

Drop your email below to watch the 4-min walkthrough

Hi, I am Erica

I have been a yoga teacher, an art director, a retreat leader, a self-published author twice over, and for the last five years the director of a Creative Residency. And the one thing I know for certain is that people decide before they read a word.

Design is queen.
And design is totally teachable.

When I started treating my own business the way I treat a client's brand — one offering, one visual identity, one clear path to buy — I built $680,000 in four years, fifteen clients at a time, without a big audience and only using Instagram and email as my two platforms.

I want to show you how a designer does it. It is far simpler than it looks from the outside.

Enjoy!

XO
Erica ✿